Nyonyo & Yayra is a young fashion label on a mission to redefine the boundaries of style, culture, and identity. At the heart of its philosophy lies a commitment to reinventing the traditional notions of fashion, seamlessly blending cultural heritage with a daring exploration of sexuality and gender norms. Each piece in their collection stands as a testament to individuality, crafted to resonate with the wearer's unique persona while challenging and deconstructing preconceived ideas of what fashion can be. With ambitions to grow and expand the business Nyonyo & Yayra came to us to redefine their brand identity and develop a new brand expression
Reinventing original ideas
Project Scope
Brand Identity
Art Direction
Packaging
Signage
Client
Nyonyo & Yayra
Project Type
Brand Identity