Authentic Identity
Renowned fashion designer Ozwald Boateng unveiled a mesmerizing fashion show that would redefine his status as one of the most emotive, influential and inspirational designers of our era. The iconic Apollo Theater in Harlem, New York City, set the stage for this immersive experience, captivating a diverse audience from all walks of life. Among the attendees were esteemed celebrities such as Jamie Foxx, Idris Elba, and Harlem icon Dapper Dan, as well as local community students from Harlem. The show was opened to the general public, creating a truly inclusive and engaging atmosphere.
Project Scope
Branding Identity
Visual Identity
Advertising
Editorial Design
Photography
Client
Ozwald Boateng
Project Type
Event Branding
Ancestral Inheritance,
Artistic Intelligence,
Absolute Independence,
Authentic Identity,
Under the theme of commemorating 100 years since the Harlem Renaissance, with Africa as its foundation, Boateng's show, titled 'A I', showcased not only his remarkable debut collection for women but also exuded an air of absolute sophistication. The exhibition embodied refined designs and impeccable styling, leaving no doubt about Boateng's creative vision and unwavering dedication. The collection featured opulent fabrics, precision tailoring, and a palpable sense of the Ozwald Boateng brand's evolution.
Continuing his quest to redefine African luxury, Ozwald Boateng presented his second remarkable showcase in Harlem, building upon the success of his previous Africanism show in Nigeria. This time, his aim was to create a powerful event that not only celebrated Africa but also paid homage to the rich African-American experience found in the heart of Harlem.
To capture the essence of this vision, we created an evocative poster campaign, emphasizing the notion that our present identities are deeply rooted in our ancestral heritage—a timeless human code passed down through generations and is manifested in our sense of style, art, fashion, music, and cultural influence on the world.
In addition to the poster campaign, we crafted a distinct identity for the event, seamlessly integrated into the invitations and other promotional materials.
