Capturing a brand’s essence on Instagram
Fashion, film, music and art are embedded in the Ozwald Boateng brand DNA, drawing on the history, heritage and culture of the brand we wanted to create an Instagram profile that was beautifully curated with rich imagery along with engaging creative projects and people who have collaborated with Ozwald Boateng or have inspired the brand.
Project Scope
Social Media Strategy,
Art Direction
Research
Image Curation
Client
Ozwald Boateng
Project Type
Content Creation
The Power Of The Grid
We developed a research matrix that factored in all the elements that make up the brand’s DNA. Utilising Instagram’s grid format we used this matrix to research, curate, and post block images every week that covered themes and topics that have significant meaning to the brand along with promoting products and events. Posting three times a day each post plays a key part in telling the overall story or theme of the week. This system allowed us to curate Instagram posts that inspired followers and gave them a real insight into the Ozwald Boateng brand essence
Here's what some of the followers had to say about the Ozwald Boateng Instagram profile
Creating an emotional connection and attention to detail plays a crucial role in my creative process; this is something that The Siaw Misa Project do very well. They have a unique ability to go beyond the surface and tap into the pure essence of your brand.
Ozwald Boateng
